Real influence is the ability to shape the way people think. The most foundational component of changing a person’s perspective is the story you tell them. It is not access, the amount of advertising, or the number of media placements, these are tactics used to deliver a narrative, but it is only the narrative that has the ability to change hearts and minds.
Whether its lobbyists engaging Congress, constituent communications, or brand and reputation management, all advocacy is a communications exercise, and advocacy is only as effective as the story being told, (and the story is often overlooked for access).
This is why Perspective Strategies exists. We are an integrated influence firm that takes a systematic approach to influence and risk. We begin with identifying the misunderstandings that are generating risk and methodically build narratives, audiences, advocacy and communications strategies to mitigate risk.
Identify the misconceptions that are driving risk and the audiences that need to be persuaded by a fresh perspective.
Develop narratives targeted at persuading the audience creating risk and an engagement strategy to deliver the new narratives (direct lobbying, earned media, paid advertising, grassroots, etc.)
Influence is a verb. It must be planned, worked at, and created. Executing a persuasive storytelling effort where the narrative transforms public perception, influences action, and mitigates risk, is our core function.
Stephen Aaron is the founder and CEO of Perspective Strategies. He is a public affairs strategist and influence expert with almost twenty years of experience in Washington D.C. transforming the way his clients are understood by elected officials and the general public.
“You never really understand a person until you consider things from his point of view... until you climb into his skin and walk around in it.” - Atticus Finch
Stephen Aaron
Founder
Perspective Strategies